Art direction & design for Maysoon Cosmetics brand identity. Maysoon Salah is a beauty expert, eyebrow artist and entrepreneur. Starting out as a salon owner, she is now the creator of a beauty-product line, a threading instructor, and a practicing beauty specialist. Maysoon’s belief is simple: every one has the right to feel beautiful: personal grooming is not an indulgence, it is a form of self-care that helps individuals feel confident and empowered. The identity leans on strong photo treatment with surreal touches and a strong, self-confident custom type.

CD/AD: Kosta Rakicevic
Photography: Ivan Zupanc, Dejan Zivadinovic
Models: Marija Curcic, Anastasija Protic, Jovana Zivanovic