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Alluel Identity & Branding
Alluel is a New York based logistics company with deep expertise in freight transport, commercial and residential moves, and white-glove furniture assembly and installations of all kinds.
Year: 2020
Client: Alluel, New York, US
Services: Identity + Website + Collateral


The idea of highway inspired the entire identity, featuring a strong wordmark and the illustrations done in a same, double-line manner. We also designed a bespoke monolinear typeface for the brand - Alluel Line.


Find out more at alluel.com
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+44 20 711 28853
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