Alluel is a New York based logistics company with deep expertise in freight transport, commercial and residential moves, and white-glove furniture assembly and installations of all kinds.
Year: 2020 Client: Alluel, New York, US Services: Identity + Website + Collateral
The idea of highway inspired the entire identity, featuring a strong wordmark and the illustrations done in a same, double-line manner. We also designed a bespoke monolinear typeface for the brand - Alluel Line.