Alluel Identity & Branding

Alluel is a New York based logistics company with deep expertise in freight transport, commercial and residential moves,  and white-glove furniture assembly and installations of all kinds.

Year: 2020
Client: Alluel, New York, US
Services: Identity + Website + Collateral

The idea of highway inspired the entire identity, featuring a strong wordmark and the illustrations done in a same, double-line manner. We also designed a bespoke monolinear typeface for the brand - Alluel Line.

Find out more at alluel.com