Friends of the Danube

Identity and graphics designed for FOTD, clothing brand with purpose.

Services: Identity, Graphics
Client: Supernatural, Belgrade
Design: Kosta Rakićević, Natalija Đorđević, Nemanja Čubrović, Goran Živković
Project Coordination: Ana Stanojčić
Photo: Nataša Stamatović

FOTD's roots are in environmental activism, and they see the clothing brand as a tool to promote, protect and enhance the biodiversity of the Danube river. Clothing brand is business activism platform, and the intention is to create a new business model which is good for the people and good for the planet.

This will also mean a transformation of economical system from a linear model, which is degrading the environment, to circular system, a shift to a new economical paradigm.

Visit friendsofthedanube.com for more.

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