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Awakn Clinics
Awakn is a leading Psychedelic-Assisted Therapy clinic for mental health and addiction treatments. As Europe's only clinic of this type it offers a revolutionary treatment method combining talking therapy with sessions assisted by psychedelics. The unique approach in treatment of disorders involves a careful assessment of the client's condition, after which the experienced clinicians deliver a course of bespoke therapy/ several sessions which include doses of medical grade ketamine, administered in a safe therapeutic setting. The method allows clients to work through issues in ways that have not been possible with therapy alone.
Client: Awakn Life Sciences, Toronto, CAD
Services: Identity + Website + Illustration + Signage
Creative Direction: Kosta Rakićević
Design: Kosta Rakićević, Nemanja Čubrović
Illustration: Vladimir Vasić
Photo: Awakn Life Sciences, Kosta Rakićević
Year: 2022
Bearing in mind the sensitive nature of the project, our aim was to deliver a sound and minimal visual identity that communicates a reliable and professional environment of the clinic. The overall design is marked by a direct, honest and calm aesthetic that rests on a combination of subdued visuals, a lightweight typeface and soft, sunset tones. Illustrations are subtle and few, thematically inspired by the concepts of well-being and mindfulness. We wanted to convey the sense of Awakn clinic being a nest where people can feel safe, heard and understood in their struggles. In terms of the physical space, the priority was to create a simple, friendly and reassuring ambiance, with a combination of natural materials and soft lighting that grants a restful and comfortable atmosphere both to clients and personnel.
SRB
Vlajkovićeva 29, Belgrade
+381 65 6502200
UK
Business Design Centre,
52 Upper Street, London
+44 20 711 28853
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studio@korakstudio.com
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