Cannabis Europa Madrid

Cannabis Europa is the first and leading medical cannabis conference series bringing ground-breaking, high-quality content on science, policy-making and business strategy to both European and international audiences. The leadership platform gives expert figures in the cannabis sector the opportunity to connect, learn and share their knowledge. 

Identity features baroque imagery blended with contemporary design elements, suggesting the fissure of traditional and modern viewpoints present in conversation on cannabis nowadays.

Client: European Cannabis Holdings, London, UK
Services: Identity + Print + Signage
Creative Direction: Kosta Rakićević
Design: Kosta Rakićević, Željko Špica, Nina Hadživuković
Photo: Hanway Associates, Tatjana Zlatković

Year: 2020

We used details of frescoes from Versailles and Villa Borghese to depict a world of natural beauty and the realm of the senses with voluptuous figures and lavish flora. A reference to the remedy which is hidden in nature's trove, without actually using much too apparent and ubiquitous cannabis associations. We aimed at striking the fine balance between overstatement and minimalism.

The overall communication is based on strong connections between images and typography, dominated by chiaroscuro light contrasts, sophisticated typeface and classical symbolism. A visual identity full of indulging elements that playfully tackles the current debates on cannabis culture and policy.

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