Dig In — Dublin's immersive dining experience where art inspires the menu

Year: 2020

Dig In on Dublins Camden Street is an art, dining, and cocktail experience that boasts one of Ireland's most impressive art collections, including rare works by Banksy, Conor Harrington, Obey, Maser, Chloe Early, JR and many more. 

Inspired by street art and graffiti aesthetics, we created a punchy, typography-inspired identity with Maser's own handwriting as a logotype.

Client: Dig In, Dublin, Ireland
Services: Identity + Print + Signage
Creative Direction; Kosta Rakićević
Design: Kosta Rakićević, Jelena Lugonja
Photo: Gabriella Szeplaki, Tatjana Zlatković

The intricate cocktail menu, created by multi-award winning mixologist Colin Dickson, has been carefully designed and inspired by the standout art mounted throughout the diner. The leading colour, a deep emerald green, not only unifies the visual language but is also a subtle nod to the building’s past, which previously operated as Green 17 Restaurant. 

Usage of typography in the identity has the same logic as mixing cocktail ingredients do - getting an exciting result with combining compatible elements. 

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