Entero

The history of Entero starts in 1975, from a small carpentry workshop, with furniture production and woodwork manufacture. Today Entero is a leading player in the field, setting standards in interior furnishing, and fulfilling the most demanding wishes of their clients. With extensive production lines and most contemporary woodworking equipment and technology, the company strives to create unique and memorable interior pieces, with a high level of professionalism and devotion.

Client: Entero, Stara Pazova, Serbia
Services: Logo + Identity + Print + Signage + Web
Photo: Miralem Čaušević, Nikola Ilić

Year: 2020

Commissioned to create the visual identity for Entero, we thought of a simple action that precedes every creative operation (physically or metaphorically): scissors and paper.

This led us to develop the main brand device based on the concept of the "cutout", a playful and intuitive method to communicate the individual and personalized approach Entero has towards its clients. More than just a visual element, cutout is an attitude and the core philosophy of the brand.

Inspired by the dynamics of relations between abstract and semi-abstract shapes we can discover in every interior, Entero’s language is that of simple harmony and geometrical eloquence.

The cutout shapes overlap, move and converge suggesting the possibility of modular arrangement and individual tailoring of the interior elements. The emphasis on wood and other natural materials led us to use corresponding typefaces, with soft and elastic features that work well both on screen and on paper.