Go Dharmic
"I created Go Dharmic in 2011 with a handful of bananas, a friend and walking the streets in the rain looking for people to feed. Go Dharmic aims to bring people together to have compassion in action, however small that may be. Our ideal is for all people to be a force for good around the world."
This is how the founder of Go Dharmic, Hemal Randerwala, speaks about his NGO, established to galvanize volunteers for social action campaigns and humanitarian projects in India and worldwide.
Client: Go Dharmic, London, UK
Services: Identity + Illustration + Print + Web + Collaterals
Creative Direction: Kosta Rakićević
Design: Kosta Rakićević, Jelena Lugonja, Nina Hadživuković
Photography: Go Dharmic, Tatjana Zlatković
Year: 2020
We developed the brand identity following the principles of openness, simplicity and sincerity which resonate with the main causes of the project. Applying direct visual language through figurative cut-outs, symbols of nature and earthy tones our main idea was to offer a graphic proposition for the dharmic fundamentals of compassion, care and generosity. The candid approach is apparent in every aspect of the identity from frisky typeface to warm color schemes.
As the ancient texts of India unanimously declare, "Dharma is love for all beings" and the call to "Go Dharmic", is a universal call to serve, volunteer and help make our world a better place.
We're still working together with Go Dharmic to help them in this noble mission.
SRB
Vlajkovićeva 29, Belgrade
+381 65 6502200
UK
Business Design Centre,
52 Upper Street, London
+44 20 711 28853
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